Water Tower Banners
Towering 165 feet above the plaza, the Thanksgiving Point water tower serves as a landmark for visitors and freeway drivers alike. For Dinosaur Island, I designed three sets of massive banners to create a bold and immersive welcome. Facing the most visible sides (north, east, and south), the banners featured different animatronic stars from the event and helped establish the scale and excitement of the summer-long takeover. Each banner was printed on 18oz vinyl with wind slits to withstand Utah’s ever-changing weather.
Water tower banners being installed in outdoor plaza.
Lobby Digital Screen –
Interactive Quiz Promo
To build excitement before entering the exhibit, I created a dynamic digital screen encouraging guests to take a “Dinosaur Personality Quiz.” Designed to match the Jurassic aesthetic, this looping animation used bold type and layered rainforest imagery to catch attention in a high-traffic space. The quiz was accessed via a custom QR code with a dinosaur footprint integrated into the design. Animation was created in After Effects using assets designed in Illustrator.
Event Staff T-Shirt
To unify the event team and subtly market the exhibit, I designed this olive green staff shirt for Return to Dinosaur Island. The front features a simple event lockup, while the back adds personality with silhouetted dinos and the tongue-in-cheek line: “Let’s hope they’re all herbivores.” The style plays into the adventurous tone of the event—while keeping legibility and brand consistency in mind for guests spotting staff on site.
Dinosaur Island Trading Cards
To boost guest engagement and add a tactile keepsake, I designed a set of collectible trading cards featuring each of the 30+ animatronic dinosaurs on display. Each card followed a unified retro-inspired format, giving off vintage field guide vibes with aged borders and bold type. As a bonus for superfans, we included a special card for resident paleontologist Rick Hunter—a crowd favorite and familiar face on-site.
Interpretive Dinosaur Signage
To help guests connect with the science behind the roars, I created a series of interpretive signs displayed alongside the animatronic dinosaurs. Each sign was designed with kids and families in mind—simple layouts, bold icons, and engaging copy paired with a retro field guide vibe. Stats like speed, strength, and danger level were gamified for quick reads, while added sections like “Survival Skill” and “Biggest Weakness” brought in playful storytelling elements rooted in actual paleontology.
Guest Photo-Ops
To add a playful, immersive element to the Dinosaur Island experience, I collaborated with our Signature Events team on two interactive photo-ops for guests.
The first—a “Coming Soon” teaser installed inside the Museum of Ancient Life—featured bold artwork of a T. rex roaring at guests as they posed in mock terror. I designed the visual to align with the event’s overall aesthetic, while the events team fabricated the frame using wood and marquee-style lighting to mimic a theme park-style selfie station.
The second installation brought the event to life outdoors by placing a T. rex animatronic mid-chomp behind a staged golf cart, designed to look like it had just been attacked. I created the vehicle graphics, which included simulated claw marks and Dinosaur Island branding. The cart was an out-of-service vehicle creatively repurposed for this activation.
Both photo-ops became fan favorites and were widely shared on social media—further extending the reach of the exhibit beyond the venue walls.
Guest Photo-Ops
To add a playful, immersive element to the Dinosaur Island experience, I collaborated with our Signature Events team on two interactive photo-ops for guests.
The first—a “Coming Soon” teaser installed inside the Museum of Ancient Life—featured bold artwork of a T. rex roaring at guests as they posed in mock terror. I designed the visual to align with the event’s overall aesthetic, while the events team fabricated the frame using wood and marquee-style lighting to mimic a theme park-style selfie station.
The second installation brought the event to life outdoors by placing a T. rex animatronic mid-chomp behind a staged golf cart, designed to look like it had just been attacked. I created the vehicle graphics, which included simulated claw marks and Dinosaur Island branding. The cart was an out-of-service vehicle creatively repurposed for this activation.
Both photo-ops became fan favorites and were widely shared on social media—further extending the reach of the exhibit beyond the venue walls.
